Privacy Policy

1. Introduction

Move it Mama Ltd (“we”, “us”, “our”) is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, store and share your information when you use our website at www.moveitmama.co.nz, our mobile application, and related services (together, the “Service”).

We are based in Christchurch, New Zealand, and comply with the New Zealand Privacy Act 2020. By using the Service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide

When you create an account, subscribe, or interact with the Service, we may collect:

your name, email address and profile information;
billing and payment information (processed securely by our payment providers — we do not store your full card details);
fitness preferences, goals and stage of motherhood (e.g. pregnant, postnatal);
workout activity and progress data;
any content you post in community features (comments, photos, messages); and
any other information you choose to provide (e.g. via support requests or feedback forms).

2.2 Information Collected Automatically

When you access the Service, we may automatically collect:

device information (device type, operating system, unique device identifiers);
usage data (pages viewed, features used, session duration, interactions);
IP address and approximate location (country/region level only);
app performance data and crash reports; and
cookies and similar tracking technologies on our website.

2.3 Information from Third Parties

We may receive information about you from third-party services you use to sign in (such as Apple or Google sign-in), or from payment platforms when you subscribe.

3. How We Use Your Information

We use the information we collect to:

provide, maintain and improve the Service;
personalise your experience, including workout recommendations and content relevant to your fitness stage;
process payments and manage your membership;
send you service-related communications (e.g. account updates, billing confirmations, class reminders);
send marketing communications where you have opted in (e.g. newsletters, promotions);
moderate community features and enforce our Terms of Service;
analyse usage trends to improve our content and features;
detect, prevent and address technical issues or misuse; and
comply with legal obligations.

4. Third-Party Service Providers

We use trusted third-party services to operate and improve the Service. These providers may process your data on our behalf in accordance with their own privacy policies:

Authentication: Clerk — manages user accounts and sign-in.
Database and Storage: Supabase — stores user data, content and media.
Payments: Stripe and RevenueCat — processes payments and manages subscriptions.
App Store Billing: Apple App Store and Google Play Store — handles in-app purchases and subscriptions.
Email and Notifications: Customer.io — sends transactional and marketing emails.
Analytics: PostHog — tracks anonymised usage data to help us improve the Service.
Error Monitoring: Sentry — captures crash reports and performance data.

These providers have access to your personal information only to perform specific tasks on our behalf and are obligated not to disclose or use it for any other purpose.

5. Data Sharing and Disclosure

We do not sell your personal information. We may share your information only in the following circumstances:

with the third-party service providers listed above, for the purpose of providing the Service;
when required by law, regulation, legal process or governmental request;
to protect the rights, property or safety of Move it Mama, our users, or the public;
in connection with a merger, acquisition, or sale of assets (you will be notified of any change in ownership or uses of your personal information); or
with your consent or at your direction.

6. Data Storage and Security

We take reasonable steps to protect your personal information from unauthorised access, alteration, disclosure or destruction. These measures include:

encryption of data in transit and at rest;
secure authentication with industry-standard protocols;
access controls and role-based permissions; and
regular review of our data collection, storage and processing practices.

Your data may be stored and processed in New Zealand, the United States or other jurisdictions where our service providers operate. By using the Service, you consent to the transfer of your information to these locations.

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. If you cancel your membership or delete your account, we will delete or anonymise your personal information within a reasonable timeframe, unless we are required to retain it for legal or legitimate business purposes (e.g. resolving disputes, enforcing agreements, or complying with legal obligations).

Anonymised or aggregated data that cannot identify you may be retained indefinitely for analytics and service improvement.

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

keep you signed in and remember your preferences;
understand how you use our website;
improve our website and services; and
deliver relevant content and measure its effectiveness.

You can manage your cookie preferences through your browser settings. Disabling cookies may affect the functionality of the website.

9. Push Notifications

If you use our mobile app, we may send you push notifications about workouts, live classes, community activity and other updates. You can opt out of push notifications at any time through your device settings.

10. Marketing Communications

We may send you marketing emails about new programmes, features, promotions, and other news. You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link in any email or by contacting us directly.

Unsubscribing from marketing emails will not affect service-related communications (e.g. billing confirmations, account security alerts).

11. Children's Privacy

The Service is not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will take steps to delete such information.

12. Your Rights Under the Privacy Act 2020

Under the New Zealand Privacy Act 2020, you have the right to:

access the personal information we hold about you;
request correction of any inaccurate or incomplete information;
request deletion of your personal information (subject to any legal obligations we may have to retain it); and
complain to the Office of the Privacy Commissioner if you believe your privacy has been interfered with.

To exercise any of these rights, please contact us at subscriptions@moveitmama.co.nz. We will respond to your request within 20 working days, as required by the Privacy Act 2020.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will notify you by email, website notice, or in-app notification and update the date at the top of this page.

Your continued use of the Service after any changes constitutes acceptance of the updated policy.

14. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at: subscriptions@moveitmama.co.nz.

Move it Mama Ltd, Christchurch, New Zealand